An increasingly popular way of giving recognition to a client for his commitment to the company is to give a nice corporate gift. Occasional gifts that demonstrate that the organization is grateful to the customers help immensely in building mutually beneficial relationships with them. Considering how crucial they are, you should keep some things in mind while picking the gifts.
Firstly the objective of the gift has to be determined - whether the gift is to show gratitude to the customer for his loyalty, to mark the completion of a long and successful project, or for some other purpose. If your main objective is to draw the client towards your products or services, then promotional gifts, which clearly display what you have to offer are the best choice. For this aim, mugs, pens, writing pads etc with the company's logo can leave a lasting impression on the customer.
However, if the client has been in a long-term association with the company, then the gift should be of a very special nature. Such long term customers should be presented gifts that are chosen more cautiously, after taking into account their personal preferences. You can also demonstrate how much you value your relationship with the client by giving a plaque, which is always highly effective.
It is very important that the same gift is not presented more than once to a client. This is because a gift completely loses its worth if it is repeated. Therefore if you have already gifted calendars, for the second time try pen stands or photo frames and so on. But ensure that the gift is always attractive and has some usefulness.
A low quality gift reflects poorly on the company, so you should never overlook this significant factor. At the same time, you need to keep an eye on your budget. While it is nice to be generous, you must never overspend. This creates high anticipations and may hamper future relationship with the customer. - 20317
Firstly the objective of the gift has to be determined - whether the gift is to show gratitude to the customer for his loyalty, to mark the completion of a long and successful project, or for some other purpose. If your main objective is to draw the client towards your products or services, then promotional gifts, which clearly display what you have to offer are the best choice. For this aim, mugs, pens, writing pads etc with the company's logo can leave a lasting impression on the customer.
However, if the client has been in a long-term association with the company, then the gift should be of a very special nature. Such long term customers should be presented gifts that are chosen more cautiously, after taking into account their personal preferences. You can also demonstrate how much you value your relationship with the client by giving a plaque, which is always highly effective.
It is very important that the same gift is not presented more than once to a client. This is because a gift completely loses its worth if it is repeated. Therefore if you have already gifted calendars, for the second time try pen stands or photo frames and so on. But ensure that the gift is always attractive and has some usefulness.
A low quality gift reflects poorly on the company, so you should never overlook this significant factor. At the same time, you need to keep an eye on your budget. While it is nice to be generous, you must never overspend. This creates high anticipations and may hamper future relationship with the customer. - 20317
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