By Patricia Green

Branded and Co-branded debit card programs are very efficient tools for companies to attract new customers and strengthen the bond with existing customers. They are safer options than cash and store gift vouchers.

You, as a business owner, can print the logo and brand name of your company on co-branded cards. Branded prepaid card programs are an association between a company, bank and debit card provider such as Visa or MasterCard. Affiliation with Visa and MasterCard can enhance the corporate image of your brand.

Due to the world-wide acceptance of these cards, your company can gain international exposure, thereby enabling you to access a larger customer-base. Co-branded cards can not only improve your company's brand image but also increase your brand's recall value.

With well-designed and well-executed co-branded debit card programs, you can lower your company's acquisition costs significantly and fortify your customer base. All these factors will boost your business prospects to a great extent.

In addition, generic debit card programs are also beneficial for your customers. These cards offer a huge amount of flexibility to your customers in terms of spending. With these cards, customers can shop even if they do not have sufficient cash.

With co-branded cards, you can offer attractive schemes and discounts tio your customers. This will help in increasing the customers' loyalty towards your company. These cards are also less expensive than the traditional debit cards. Besides they also inform you about the customers' spending habits. This information can be very beneficial for you in designing more effective strategies to improve your business prospects.

Various trade organizations, insurance, Forex and MLM companies have benefited largely by implementing these debit card programs. Many business organizations in America, Europe, Asia and Middle East have benefited greatly from co-branded debit card programs involving the use of co-branded debit cards. - 20317

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